The JAX Urban Book Fest (JUBF) is an annual event, started by published author Dr. V Brooks Dunbar, “Dr. V,” and Dreamweek INC., a registered 501 (c)3 nonprofit agency with a mission to promote social progress and community engagement through the lens of Dr. King's dream. Each January, Dreamweek INC. hosts Dreamweek JAX to showcase Jacksonville Florida as the Dream City of the millennia in culture, arts, business, and social progress.