For over 50 years, Fiesta Hermosa has brought the heart of Hermosa Beach to life every Memorial Day weekend. What began as a small local art fair has evolved into one of Southern California's most iconic beachside festivals - welcoming over 118,000 attendees last year!

Produced by the Hermosa Beach Chamber of Commerce and Visitors Bureau (a nonprofit), Fiesta Hermosa is more than just an event - it's a celebration of creativity, connection, and community pride. With 220+ artisan vendors, global cuisine, multiple live music stages, and an expansive, walkable layout through downtown and the beachside plaza, the festival captures the essence of Hermosas's laid back, artistic soul.

At its core, Fiesta Hermosa supports local businesses, strengthens community ties, and invites visitors to experience everything we love about life by the beach.