Mission:

To bring joy to the Cleveland community through arts and music.

Vision:

Our vision is to contribute to the Cleveland cultural landscape with a free/low cost, and accessible event in the winter time; an event where anyone can experience winter through traditional and innovative activities. Brite Winter marries fire, participatory art, food, music, and games to build community while helping us embrace the cold winter months.

Fitting into the rest of the Cleveland calendar, we see Brite Winter as the main downtown and around programming between New Year's Eve and St. Patrick's Day and a showcase for Northeastern Ohio's artists, musicians, and creative culture.

Additionally, we feel strongly that Brite Winter continues to engage younger Clevelanders, including graduate, professional, and undergraduate populations to contribute to the vitality of the city. The festival has the potential to become a national event, and as it grows we hope that the event maintains the young professional demographic as its core audience.