Mission:

To boldly explore contemporary society through art: enlightening, educating, and providing arts leadership for our region. We connect art, artists and community.

Vision:

To provide the region with a quality art museum and art experiences.

- We will do this by sparking thought and conversations with community members, museum members, patrons, artists and businesses throughout the region to understand their interests, expanding beyond the walls of the building.

- We will create exhibitions and programs that inspire, teach and speak to a variety of community interests.

- We will serve in an arts leadership role that connects art, artists and community through shared experiences.

- We will stand resilient in the face of financial needs (issues) by creating exhibitions and programs that create a committed audience, bringing increased revenue, donations, awards and recognition throughout the Mountain West region.

- We will be successful by staying focused on our guiding principles: connected, relevant and visionary.

- We will create a facility that is a recognizable and desired destination.