Downtown River Jam is hosted by the Downtown Monroe Alliance and sponsored by Jim Taylor Auto Group, Skent-N-Dent, Matt's Music, Portico Restaurant, Choice Brands, River & Rail, Kepper Trucking & Dirt, Progressive Bank, DeltaStyle, Fox 14, KTVE, Lagniappe Broadcasting, Lamar Outdoor Advertising, the Radio People, Spherion Staffing, and Lulu's Landscaping.