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Muskegon YMCA Awarded $5,000 from Brightway Insurance, Lambert Family Agency through Liberty Mutual Insurance® and Safeco Insurance® 2025 Make More Happen™ Awards

Business and Professional

June 5, 2025


Supporters Can Help Double the Donation to $10,000 by Voting for their Agent Giving Story 

 

Liberty Mutual and Safeco Insurance have awarded Brightway Insurance, Lambert Family Agency a 2025 Make More Happen Award for its partnership with the Muskegon YMCA, a non-profit organization dedicated to building a healthy future for Muskegon through youth development, healthy living and social responsibility programs  that improve physical and mental well-being. This recognition includes a $5,000 donation to the YMCA, which can be doubled to $10,000 through online support from the community. 
 
Starting June 2, the Brightway Insurance and Muskegon YMCA community story will be showcased on the official Make More Happen Award microsite at https://www.agentgiving.com/brightway-lambert-family/, where supporters can vote to help the team reach their donation goal If the story receives at least 500 combined votes and comments, the $5,000 donation will be increased to $10,000. The donation will help sustain year-round YMCA programs, including diabetes prevention, cancer recovery support, blood pressure and heart health education, and swim safety classes for local third graders. 

 

“The Muskegon YMCA’s programming aligns with Brightway Insurance’s mission to help individuals and families live healthier, more secure lives,” said Bryan Lambert, principal at Brightway Insurance. “We are proud to support a partner that removes barriers to wellness and creates opportunities for everyone in our community.” 

 
Brightway Insurance supports a wide range of YMCA initiatives that promote physical and mental wellness, including classes for chronic disease prevention, youth development activities, and health monitoring programs. The agency also plays an active role in events like the annual Seaway Run, coordinating logistics and rallying staff and family to participate. The team’s involvement extends to major fundraisers such as the Black Tie for the Y gala, where one memorable moment included a Livestrong graduate auctioning a painting that now hangs in the Brightway office as a symbol of healing and hope. 

“Recognizing independent agents’ dedication to their communities and nonprofit partners is what the Make More Happen Awards are all about,” said Lisa Hartt, Senior Territory Manager, Liberty Mutual and Safeco Insurance. “Brightway Insurance is an outstanding example of how agencies can make a real difference, and we hope sharing their story inspires others to give back as well.” 
 
Throughout 2025, Liberty Mutual and Safeco Insurance will select up to 36 independent agencies nationwide for a Make More Happen Award, donating up to $360,000 to nonprofits they support. Agencies become eligible for the award by submitting applications showcasing their commitment to a specific cause.