DURANGO - The Business Funding & Incentives Division of the Colorado Office of Economic Development & International Trade (OEDIT) announced today that Durango-based InnerFrame, a media technology company focused on personal development and mental well-being, has been accepted into the Rural Jump-Start Program.

InnerFrame is an innovative technology company leveraging artificial intelligence to transform digital media into a tool for personal growth and mental wellness. Drawing from neuroscience and behavioral psychology, the company’s proprietary video platform delivers emotionally resonant, highly personalized content designed to support intentional living and self-development. By reimagining screen time as a meaningful, science-backed ritual, InnerFrame helps users align with their goals and reinforce positive daily habits through immersive visual storytelling.

“Our Rural Jump-Start Program continues to support businesses like InnerFrame and strengthen local economies across Colorado,” said Governor Jared Polis. “InnerFrame will bring good-paying jobs to the region and contribute to the state’s tech industry through its digital innovations.”

Over the next four years, the company plans to create more than 20 high-quality jobs in La Plata County, with wages exceeding the regional average. As it continues developing its AI-powered tools, InnerFrame plans to support both individual well-being and the region’s growing tech ecosystem.

“At InnerFrame, we're redefining screen time as a powerful tool for personal growth,” said Erica Hines, CEO of InnerFrame. “We’re drawing on the science of neuroplasticity and using media more intentionally through content that’s personalized, reflective, and grounded in what matters. We’re also deeply committed to creating meaningful jobs in our region to support local economic growth and give back to the community that has supported us from the start.”

“We are delighted to see InnerFrame grow in La Plata County,” said Eve Lieberman, Executive Director of OEDIT. “Colorado is a leader in tech innovation, and InnerFrame’s presence in the Southwest will help ensure rural communities benefit from the industry’s expansion and job creation.”

As the first company in La Plata County to be accepted into the Rural Jump-Start (RJS) Program, InnerFrame is eligible for significant tax benefits, including relief from state business income tax, sales and use tax, and local business personal property taxes. Eligible employees will also receive a state personal income tax exemption. In addition, the company will receive $15,000 in grant funding to support the launch of its operations. These benefits are intended to encourage economic development and job creation in economically distressed, rural counties of Colorado.

Regional partners, including the Region 9 Economic Development District and the Southwest Colorado Accelerator Program for Entrepreneurs (SCAPE), played a vital role in identifying InnerFrame as an RJS candidate and will continue supporting its long-term success.

“As the first RJS business in La Plata County, InnerFrame is a perfect fit for the program, and SCAPE is excited to support their growth,” said Elizabeth Marsh, Executive Director of SCAPE. “We are grateful for state programs that recognize the importance of cultivating new businesses.”

“Region 9 Economic Development is thrilled to welcome its first RJS business in La Plata County,” added Laura Lewis Marchino, Executive Director of Region 9 EDD. “We look forward to supporting InnerFrame as they develop a truly unique product and service in our region.”

To learn more about the Rural Jump-Start program, please contact Quina Weber-Shirk at [email protected].

About the Colorado Office of Economic Development and International Trade

The Colorado Office of Economic Development and International Trade (OEDIT) works to empower all to thrive in Colorado’s economy. Under the leadership of the Governor and in collaboration with economic development partners across the state, we foster a thriving business environment through funding and financial programs, training, consulting and informational resources across industries and regions. We promote economic growth and long-term job creation by recruiting, retaining, and expanding Colorado businesses and providing programs that support entrepreneurs and businesses of all sizes at every stage of growth. Our goal is to protect what makes our state a great place to live, work, start a business, raise a family, visit and retire—and make it accessible to everyone. Learn more about OEDIT.