It’s our yearly celebration of where we’re from and all the people who make us a Uniquely Southern favorite. Join us for amazing food, lively entertainment, and all the Cheerwine you can drink!

From wood and metal sculptures to honey and soap, we have the best local artisans, crafters and Cheerwine merchandise.

Enjoy the "Carolina Brand Originals" sampling area brought to you by Food Lion, plus many food trucks and stalls with many Cheerwine-inspired items.

Enjoy two beer gardens, on Main Street and next to Bell Green Park, featuring classic flavors, local favorites, and even Cheerwine specials. Must be aged 21+ with ID.

Free fun zone for families including rock climbing, bounce houses, games and activities aplenty!

Live stilt walkers, jugglers, free trolley tours and a second stage with local musicians!

History of Cheerwine Trolley Tour
Festival-goers are encouraged to make time to take this free tour of Cheerwine's history in the Downtown Salisbury area on one of our historic trolleys. Historic Salisbury Trolley Tours, sponsored by F&M Bank, will run from 10 a.m. to 6 p.m. Tours will showcase a number of historic locations around downtown Salisbury as well as significant Cheerwine locations and murals.

Performances by several local/regional bands, ending with headline band Boy Band Review!

Music: Biscuitville Back Porch

Thank you to Biscuitville for being the official sponsor of the Cheerwine Festival's bands on the Biscuitville Back Porch! Biscuitville Logo

Noon to 1:15 p.m. – Caroline Keller Band
1:45 to 3:00 p.m. – Liam Pendergrass Trio
3:30 to 5:00 p.m. – Next Level Band
5:30 to 7:00 p.m. – Boy Band Review

Date: May 17, 2025

Time: 10am - 7pm

Location: Downtown Salisbury, NC 28144

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