74% of Americans prioritize experiences over products or things. Nationally, it's estimated that consumers are spending $160 to $180 billion annually on experiences. In 2023, 93.3 million visitors to Colorado spent nearly $28.3 billion experiencing our state.

Welcome to the Experience Economy, an economy where moments matter. This interactive and playful panel will unpack how purpose, creativity, business models, legal, and financing work together to support businesses and entrepreneurs looking to take advantage of this market opportunity. Learn from experience design experts how to bring people together and keep them coming back for more while also harnessing new business models for sustainability and strength.

Join the Cultural Office of the Pikes Peak Region for its first of three LEVEL UP! Speaker Series Events. Kick off First Friday by learning from two incredible creative business owners, experience design experts, and game-changers for the creative sector.

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