About Us
Strawberries are an over $334 million industry in Santa Cruz and Monterey counties and rank as the number one and number four cash crop in these respective counties. In 2005, 12,250 acres of strawberries were planted in the area.

According to the USDA and the California Department of Food and Agriculture, California strawberries are a $1.2 billion crop. California produces 88% of the nation's fresh and frozen strawberries and harvested 1.6 billion pounds of strawberries in 2004.

The Monterey/Santa Cruz strawberry industry employs over 30,000 people during the production season. Approximately 2.5 persons are employed on each acre of strawberries (this figure does not include employment in support industries, such as container and basket manufacturers, banks, equipment sales, etc.)

In 2004, the Monterey/Santa Cruz area produced over 57 million trays of fresh strawberries. That's 684 million pint baskets of strawberries!