The primary objective for the development of these facilities is to increase the opportunities for people in the region to experience the sports of ice and in-line skating and hockey in a fun, safe and comfortable environment. This grass roots initiative is a natural outgrowth of the fan development efforts of our organization and each facility will utilize Flyers and Phantoms branding to enhance the patron experience and raise awareness and excitement of our hockey clubs. Each facility will emphasize superior customer service while striving to provide every patron with a friendly and enjoyable experience. With this initiative, we will provide programming excellence that ensures a positive experience for every participant while offering activities and benefits that will promote repeat customer visits.