About Us
Founded in 1981, BRC Imagination Arts has built a reputation as one of the most creative experience design companies in the world, and is re-inventing the way museums and other destinations educate, entertain and inspire visitors of all ages.

Combining great storytelling and impeccable scholarship with state-of-the-art technology and special effects techniques borrowed from theme parks, Hollywood and Broadway, BRC creates remarkable 21st century immersive attractions allowing for an emotional, physical, and intellectual experience that both amazes and educates, while creating memories that last a lifetime.

BRC's approach is to first identify the emotional experience that will "wow" visitors and then design an exhibit/attraction that combines scholarship and showmanship. This signature "Showmanship Meets Scholarship"™ approach to experience design has met with innumerable rave reviews and success. BRC continues to transform brand-based, cultural, and educational visitor attractions worldwide from "static displays of information or artifacts," re-inventing them as immersive and exciting experiences.

With offices in California, The Netherlands, and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence, including two Academy Award® nominations. With a proven track record of economic sustainability and the industry's best record for on time, on budget performance, BRC projects have consistently exceeded the expectations of clients and visitors.