The Bravo! Vail Valley Music Festival was incorporated in 1987 as a private 501 (c) 3 Colorado non-profit corporation. Since its founding, the Festival’s purpose has been to stimulate and foster public interest and appreciation of the performing arts, especially music; to serve the State of Colorado and the Vail Valley community through the presentation and sponsorship of musical concerts, activities, and events of the highest international standards; to promote and assist the economic base of the Vail Valley through presentation of such concerts; and to enhance the quality of life for residents and visitors alike to the Valley.

Specifically the Festival’s mission is:

To enhance the cultural life of the Vail Valley through the organization and presentation of classical and popular music programs at the highest international artistic level

To foster the performing arts - music, dance and theater - in the Vail Valley

To promote public education in the arts

To provide an additional cultural dimension to the summer season that encourages part time residents to spend more time in the Vail Valley and attract summer visitors in larger numbers for longer stays thereby contributing to the cultural and economic well being of the Vail Valley