LONG BEACH, Calif. — The Toyota Owners and Restorers Club (TORC) is excited to announce that the 27th annual All-Toyotafest will be held on Saturday, May 20, 2023. The premier U.S. gathering for Toyota, Lexus and Scion vehicles returns to Marina Green Park this year. The family-friendly event is open to car lovers of all ages.
The event will have an estimated 500 vehicles of all ages on display, ranging from Toyota’s earliest days in the U.S. market in the 1950s all the way to the modern era. Some display cars will be restored to factory specification, while others will reflect owners’ individual goals. Rare cars on display will include a 1965 Sports 800, Toyota’s first sports car, and a 1965 Corona, Toyota’s groundbreaking sedans.
The theme of the 2023 All-Toyotafest will be Overlanding, as Toyota vehicles are known the world over for their durable, go-anywhere ability. Models like the popular Tacoma, rugged 4Runner and classic Land Cruiser, will take center stage. Toyota Motor Corp. will have their latest eye-catching models and show cars on display as well.
Once again, we welcome the return of two special Toyotafest exhibits. The TORC Honors Circle will showcase standout vehicles that have won the Toyotafest Recognition for Outstanding Workmanship award in previous years. The Toyotafest Tradition section will celebrate cars owned by multiple generations of the same family. Since Toyotafest has been held annually since 1996, there are now second- and third-generation owners from the same family.