The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

Provide a safe, family-friendly experience in downtown Watsonville.
Recognize the largest and most valuable crop in the Pajaro Valley; and
Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Schedule:
Friday, August 4, 2023
5:00pm - 9:00pm: Kickoff - Carnival & Live Music by Harpin Jonny and the Groovehounds

Saturday, August 5, 2023
11:00am - 8:00pm: Carnival, Entertainment, Food, Arts & Crafts, Strawberries & More

Sunday, August 6, 2023
11:00am - 7:00pm: Carnival, Entertainment, Food, Arts & Crafts, Strawberries & More

Date: August 4 - 6, 2023

Hours:
Friday: 5:00pm - 9:00pm
Saturday: 11:00am - 8:00pm
Sunday: 11:00am - 7:00pm

Location: Downtown Watsonville, CA

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