Join us for Tales of the Cocktail, July 21-26, 2024, in New Orleans, where our 2024 theme, “Inspire,” aims to entice and challenge the global drinks industry to embrace future thinking.

Schedule:

Sunday, July 21

8:45am - 1:00pm - TOTC2024 Day of Service presented by Edrington

1:00pm - 5:00pm - Bookstore & Bitters Market

1:00pm - 5:00pm - Barfly Boutique

1:00pm - 5:00pm - Credentialed Registration

1:00pm - 5:00pm - Attendee Registration

3:00pm - 7:00pm - Speed Rack Season 12 National Finals

Monday, July 22

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

10:00am - 10:15am - Toast to Tales

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:30pm - Nate Gana Spirits Lounge: Monday

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 5:00pm - Barfly Boutique

10:15am - 11:45am - Fountain Bar presented by Holladay Distillery

10:30am - 12:30pm - Aroma Masterclass: Discover How Aroma Influences Taste With Silent Pool Gin

11:00am - 12:00pm - TOTC2024 Keynote: How Bartenders Grow Your Brands - The Findings, Supported by Topo Chico

11:00am - 1:00pm - Punch: Trend-Inspired Mixology, presented by Pinterest and Punch Room by EDITION

11:00am - 2:00pm - Follow the Line presented by Metaxa

11:00am - 4:00pm - New Orleans Spirits Competition Finals

11:00am - 1:00pm - Guest Shift presented by The Grey

11:30am - 1:30pm - HAUS PARTY PRESENTED BY HAUS ALPENZ

11:30am - 1:00pm - Grab & Geaux with Redbreast, The Spots, and Midleton Irish Whiskies

11:30am - 1:00pm - No & Low Bar presented by Cut Above Spirits

11:30am - 12:30pm - DBA Live! Trend Forecasting: What’s Next for the Bar Industry

11:30am - 1:30pm - Casa Lotos Sotol Experience: Lotos & Lunch

12:00pm - 1:30pm - Monday Cocktail Tour: The Big Gay Bar Tour

12:00pm - 1:15pm - So You've Been Offered a Bar Partnership Seminar

12:00pm - 1:15pm - Up Your Probability Of Profit - Tapping Consumer Insights To Operate Smarter Not Harder Seminar presented by La Gran Familia: Bacardí and Freepour

12:00pm - 2:00pm - Brand Education + Tasting Room Combo presented by George Dickel

12:15pm - 1:45pm - Carbonation: The Science and How To Apply It Seminar

12:30pm - 1:30pm - Networking Nook: First-Time Tales Attendees

1:15pm - 2:15pm - Teamwide Financial Engagement & Open Book Management 101 Seminar

1:15pm - 2:45pm - Fountain Bar showcasing Innovative cocktails, flavorful foams, liquid nitrogen and much more

1:15pm - 2:30pm - Olives: A Symbol of Peace and Cocktails Seminar Presented by William Grant & Sons

1:30pm - 2:30pm - DBA Live! Bar Management and Staffing: Recruit and Retain Your Best Local Talent?

1:45pm - 2:45pm - Networking Nook: A Toast to Women in Whisky with Becky Paskin and Distill Ventures

2:00pm - 3:30pm - Monday Cocktail Tour: Brandy/Bourbon/Bitters/Ice

2:00pm - 4:00pm - Educational Training with the Distiller of Widow Jane & Mexican Ambassador of Mezcal Vago

2:00pm - 3:00pm - Globetrotting Spirits: Basque And Italian Migrations’ Role In Global Drinking Tradition And Business Seminar

2:30pm - 4:00pm - The Low ABV Bar with Lo-Fi

2:30pm - 3:15pm - Longevity Behind the Stick: Breath and Mobility Workshop

2:30pm - 3:45pm - The Way of the Bartender Seminar

2:45pm - 4:00pm - The Evolution of the Modern Hotel Bar Seminar presented by Patron Tequila and Freepour

3:00pm - 6:00pm - An Afternoon Pint & Irish Storytelling

3:00pm - 6:00pm - House of Herradura

3:00pm - 4:30pm - Grab & Geaux with Redbreast, The Spots, and Midleton Irish Whiskies

3:00pm - 4:00pm - Networking Nook: Meet in the Middle - Lessons in Distribution for Producers and Buyers, Presented by Independent Distributor Network

3:00pm - 5:00pm - Botanist Bar x Arnaud's French 75 Guest Shift

3:00pm - 5:00pm - Tasting Room Bar presented by Sommaroy Spirits

3:30pm - 4:30pm - DBA Live! Cold Brew 101: Solutions for Espresso Martini Serves and Beyond

3:45pm - 4:45pm - H2Know: Water in Cocktails 101 Seminar presented by Absolut Vodka

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Fountain Bar by Tres Agave Organic Tequila

4:00pm - 5:00pm - In the Weeds: Wild Flavors Behind the Bar Seminar Presented by Campari Academy

4:00pm - 7:00pm - Spirited Dining presented by Don Fulano

4:30pm - 6:30pm - Bodega Culture Presented by LP Drinks Co.

4:30pm - 6:30pm - Metaxa presents: Line Athens

4:30pm - 6:00pm - Ben's Friends Meeting

5:00pm - 7:00pm - Guest Shift Sponsored by Seedlip at Peychaud's

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - Spirited Dining presented by Rare Character Whiskey at St. John

6:00pm - 9:00pm - Spirited Dining presented by Mark Anthony Crafted Brands

6:30pm - 10:30pm - Jack Daniel's Presents: A Journey Through Sound

7:00pm - 9:00pm - Alma Tepec and Casa Lumbre Spirits present FIESTA LATINA at NightBloom

7:00pm - 9:00pm - It's 50s Night in the Big Easy!

9:00pm - 11:00pm - Guest Shift presented by William Grant & Sons

Tuesday, July 23

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Compass Box presents Johnny's Gold Brick at Bar Tonique

12:00am - 2:00am - Last Call Happy Hour presented by Branca USA

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 10:00am - Almave Run Club presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

9:00am - 12:00pm - Massages by Nola Bliss, Presented by Topo Chico

9:30am - 11:00am - Fountain Bar presented by Uncle Nearest Premium Whiskey

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:30pm - Nate Gana Spirits Lounge: Tuesday

10:00am - 12:00pm - Boiron’s Spectacular Carnival of Cocktails

10:00am - 11:00am - Club Lillet: Pickleball Pop-Up

10:00am - 11:15am - Upliftment in Action: Finding Meaningful Ways to Elevate and Empower Your Community Seminar

10:00am - 11:00am - What If History Was Written by the Losers? Startup Stories and Moving Beyond the Success/Failure Binary Seminar

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:00pm - Barfly Boutique

10:00am - 11:00am - Brand Hosted Fitness presented by Grey Goose

10:30am - 12:30pm - Brand Education presented by Don Julio

10:30am - 12:00pm - Grab & Geaux presented by Juliette Peche de Vigne

10:30am - 12:30pm - The House of Jane & Unveiling the Icons Tasting Room

10:30am - 11:30am - Money Matters 101: An Introduction to Thinking about Personal Finance Seminar Presented by Campari Academy

11:00am - 12:15pm - Nourishing Spirits: Fostering Wellness in the Hospitality Industry Seminar Presented by Ritual Zero Proof

11:00am - 1:00pm - Teeling Irish Whiskey Phoenix Parlor

11:00am - 1:00pm - Escape to the Tropics with Worthy Park, Giffard and Tepache Sazón

11:00am - 12:15pm - Building your Dream Career Workshop with Alex Jump & Aleka Ross

11:00am - 6:00pm - Martini Gras by Tanqueray No. TEN

11:00am - 12:30pm - Product Demo Table presented by Garniche - Sugar Foods

11:00am - 4:00pm - New Orleans Spirits Competition Finals

11:30am - 2:30pm - Futures Lab (Seminar) Presented by Food & Wine

11:30am - 12:30pm - DBA Live! Smoke and Mirrors: Cocktail Theatre and Creating Memorable Experiences?

12:00pm - 1:30pm - No & Low Bar presented by Cut Above Spirits

12:00pm - 1:00pm - Stand and Deliver 201: Public Speaking for the Competitive Bartender Seminar Presented by Guiness

12:00pm - 4:00pm - Marriott International is proud to present All Kinds: Dream on— a pop-up experience that allows visitors to experience lucid dreams all day long.

12:15pm - 1:45pm - Vinegars and Acids in Cocktails Seminar

12:30pm - 2:00pm - Fountain Bar presented by Bardstown Bourbon Company

12:30pm - 3:30pm - Small Day Event presented by Altamar Brands

1:00pm - 3:00pm - Guest Shift presented by The Jones Assembly

1:00pm - 2:00pm - Networking Nook: Embracing Neurodiversity - Workshop & Meetup

1:00pm - 4:00pm - IT'S BACK! Three Martini Lunch at Galatoire's with Maybe Sammy and Dean & Nancy

1:00pm - 2:00pm - Behind! How to Beat Procrastination and Let Creativity Thrive! Seminar Presented by Suntory Global Spirits

1:30pm - 3:00pm - Grab & Geaux presented by The Reid Single Malt Vodka

1:30pm - 2:45pm - What’s Cooler than Cool? Cocktails and Temperature Seminar Presented by Campari Academy

1:30pm - 2:30pm - DBA Live! Making Space for Everyone: A Guide to a More Inclusive Community

1:30pm - 3:00pm - Media Lounge Happy Hour presented by Discover Puerto Rico

1:30pm - 3:00pm - Product Demo Table presented by Badger Bevs

2:00pm - 3:30pm - Tuesday Cocktail Tour: The Big Gay Bar Tour

2:00pm - 4:00pm - Brand Education presented by William Grant & Sons

2:00pm - 3:15pm - Promoting Wellness in the Workplace: Addressing Addiction and Supporting Employee Success Workshop

2:30pm - 4:30pm - Bulleit Innovation Lab | Presented by Bulleit Frontier Whiskey

2:30pm - 4:30pm - Algiers Tasting Room presented by Fountainbleau Las Vegas

2:45pm - 4:00pm - Pot Still Whiskey: Ireland's Gift to the World presented by The Busker Irish Whiskey

3:00pm - 5:00pm - Tales Catalyst

3:00pm - 4:00pm - More of the Same: Expanding Your Bar Concept Seminar

3:00pm - 5:00pm - Cristalino Colección de México Presents: The World of Cristalino and the Newest Expressions in Aged Tequila

3:00pm - 5:00pm - Guest Shift presented by Bar Belly

3:00pm - 4:30pm - No & Low Bar presented by Mockly

3:00pm - 4:00pm - Networking Nook | "State of No- & Low-Alcohol" Workshop & Meet-up with Derek Brown & Camille Vidal (Sponsored by Distill Ventures)

3:00pm - 4:30pm - Tuesday Cocktail Tour: Brandy/Bourbon/Bitters/Ice

3:30pm - 5:00pm - Fountain Bar presented by Green River Distilling Co.

3:30pm - 4:30pm - DBA Live! Why Menus Matter: The Psychology of Menu Design

3:30pm - 5:30pm - Crown Royal Tasting Saloon

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 6:00pm - Mijenta Tequila Happy Hour at Jewel of the South

4:00pm - 6:00pm - Happy Hour presented by Rooster Rojo Tequila, Amber Beverage Group

4:00pm - 5:00pm - The Story of Whiskey: 60 Minutes of Bad Standup Comedy Punctuated by Drinking Seminar

4:00pm - 5:30pm - Grab & Geaux presented by Ritual Zero Proof

4:00pm - 7:00pm - Harry's New York Bar presented by: Remy Martin & Telmont

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - America

4:00pm - 7:00pm - Drink Italian Spritz Bar at the Eliza Jane Hotel

4:30pm - 6:30pm - Happy Hour presented by Beautiful Booze

4:30pm - 6:30pm - Happy Hour presented by BCI Bonnete

4:30pm - 6:30pm - No/Low Tour presented by Focus on Health and Mover & Shaker

4:30pm - 6:00pm - Ben's Friends Meeting

5:00pm - 8:00pm - Disaronno House - Double Take over @Peychaud’s bar with Boadas and Herbs&Rye

5:00pm - 7:00pm - Salon St~Germain

5:30pm - 7:30pm - Maison Perrier Portrait Gallery Opening

6:00pm - 9:00pm - Spirited Dining presented by McCormick Distilling Co.

6:00pm - 9:00pm - Spirited Dining presented by Lalo Spirits

6:00pm - 9:00pm - Spirited Dining presented by Balcones Distilling

6:00pm - 8:30pm - Tequila Ocho Dinner Experience

7:00pm - 9:00pm - D'USSÉ Presents: Meet the Maker x Eleven Madison Park

8:00pm - 10:00pm - Guest Shift presented by Elijah Craig

9:00pm - 11:00pm - Festival Noir Presents The Great Shakeup Guest Shift with Giovanni Lubin

11:00pm - 11:59pm - Guest Shift presented by Barter + Shake

Wednesday, July 24

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Sherry Boys Mixtape Vol. 1

12:00am - 2:00am - Last Call presented by Pueblo de Sabor

12:00am - 1:00am - Guest Shift presented by Barter + Shake

8:30am - 9:30am - Yoga with the Healthender presented by Aplos World

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 5:30pm - Attendee Registration

9:00am - 5:30pm - Credentialed Registration

9:00am - 10:00am - Daily Group Run presented by Grey Goose

9:30am - 11:00am - Fountain Bar presented by The Reid Single Malt Vodka

10:00am - 11:00am - I’ll Have What She’s Having: The Five Cocktails Defined By Women’s Right to Booze Seminar

10:00am - 11:15am - Soil(ED): Digging into Flavor presented by Campari Academy Seminar

10:00am - 5:30pm - Nate Gana Spirits Lounge: Wednesday

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 12:00pm - Algiers Tasting Room presented by Independent Distributor Network

10:00am - 11:15am - Bartender Bodyshop Workshop with The Healthtender, Presented by Ritual

10:00am - 11:00am - Go Beyond Morning Yoga presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

10:00am - 12:00pm - Guest Shift presented by Filthy Food

10:00am - 5:00pm - Barfly Boutique

10:00am - 5:30pm - Onsite Day Experience presented by Fountainbleau Las Vegas

10:15am - 11:15am - Cocktail Content 101: Mastering the Art of Visual Storytelling Seminar

10:30am - 12:30pm - Templeton - History & Innovation

10:30am - 12:30pm - Mijenta Tequila Experiential Aging Process with Maestra Tequilera, Ana María Romero

10:30am - 12:00pm - Grab & Geaux presented by Angel's Envy

10:30am - 11:30am - Networking Nook: Parenting in the Industry presented by Grey Goose and Freepour

11:00am - 1:00pm - Teeling Irish Whiskey Phoenix Parlor

11:00am - 1:00pm - Brand Education + Tasting Room Combo presented by Hotaling & Co

11:00am - 3:00pm - Product Demo Table presented by Smart Tab

11:15am - 12:30pm - Mixing Motherhood: Navigating the Cocktail of Challenges in the Drinks Industry Seminar

11:15am - 12:15pm - Training Demystified 101: What Research Tells Us About How Adults Learn Seminar

11:30am - 12:30pm - Modern Bartending Alchemy: Carbonation, Fat-Washing & Acid Correction

12:00pm - 1:30pm - Wednesday Cocktail Tour: Bourbon St & How it Got that Way

12:00pm - 1:30pm - No & Low Bar presented by Drink the Pathfinder

12:00pm - 1:15pm - Extracts and Essences Seminar

12:00pm - 4:00pm - Marriott International is proud to present All Kinds: Dream on— a pop-up experience that allows visitors to experience lucid dreams all day long.

12:15pm - 1:30pm - Soil to Sip: A Discussion on Estate Rum Seminar

12:30pm - 1:45pm - Like-minded Spirits: Unveiling the Roots of Hospitality in Black, Brown, Indigenous, and Queer-Trans Communities Seminar

12:30pm - 2:00pm - COMOZ BLANC VERMOUTH PRESENTED BY HAUS ALPENZ

1:00pm - 2:15pm - Blind Blanco: Unlocking the Essence of Tequila Presented by Suntory Global Spirits Seminar

1:00pm - 2:00pm - Networking Nook: Journalists and Bartenders Presented by Stray Dog Wild Gin

1:00pm - 3:00pm - Guest Shift with Josh Harris and Cesar Sandoval presented by Almave Distilled Non-Alcoholic Blue Agave Spirit

1:00pm - 4:00pm - Double Chicken Please | Portrait Studio & Gallery

1:30pm - 3:00pm - Laissez Les Bon Temps Rouler with Laird’s and Lazzaroni

1:30pm - 3:00pm - Media Happy Hour: Vodka distilled from…agave? Introducing Weber Ranch 1902 Vodka

1:30pm - 3:30pm - Phat House Party????? Hosted by The Perfect Purée

1:30pm - 2:30pm - Contemporary Employee Relations: Centering Dignity Seminar

1:30pm - 2:30pm - Crafting Your Personal Brand through Competitions for Career Growth

2:00pm - 3:30pm - Wednesday Cocktail Tour: Absinthe Tour

2:00pm - 3:15pm - Road to 2030 Sustainable Bar Workshop

2:15pm - 3:30pm - Vermouth: The Catalyst for the American Cocktail Seminar

2:30pm - 3:30pm - Spirits Production 101 Seminar

2:30pm - 4:30pm - Algiers Tasting Room presented by Infinium Spirits

2:30pm - 4:30pm - Cut & Dry Coconut Cabana presented by Planteray Rum

2:30pm - 4:30pm - Brand Education + Tasting Room by Demerara Distillers Limited

2:45pm - 4:00pm - American Single Malt Roundtable Seminar

3:00pm - 5:00pm - Indie Spirits That Rock 2024

3:00pm - 4:30pm - No & Low Bar presented by Sam Adams

3:00pm - 5:00pm - The Humble Baron 1-Year Anniversary Celebration Continues! presented by Uncle Nearest Premium Whiskey

3:00pm - 5:00pm - A Mob of Mentors: Global Pecha Kucha Showcase Seminar presented by Patron and Freepour

3:00pm - 5:00pm - Guest Shift presented by Altamar Brands

3:15pm - 4:30pm - Harmonies in Mixology: Exploring the Relationship Between Music and Cocktails Seminar Presented by Campari Academy

3:30pm - 5:00pm - World Class Cocktail Battles?

3:30pm - 4:45pm - Pouring Foundations: Financial Planning for Bar Upgrades and New Constructions Seminar

3:30pm - 5:00pm - Fountain Bar presented by Kerry Foodservice

3:30pm - 5:30pm - The El Dorado Rum Ticket with Shaun Caleb

4:00pm - 6:00pm - Aperitivo Time with Edoardo Sandri and Christoph Dornemann at Arnaud's French 75 Bar

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Grab & Geaux presented by Cutwater

4:00pm - 6:00pm - Happy Hour presented by The Cocktail Guru & Friends

4:00pm - 6:00pm - West Hot American Summer

4:00pm - 6:00pm - Happy Hour presented by DonQ

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - Europe

4:00pm - 7:00pm - Drink Italian Spritz Bar at the Eliza Jane Hotel

4:30pm - 6:30pm - Happy Hour presented by Aviation American Gin

4:30pm - 6:30pm - Happy Hour presented by Rooster Rojo Tequila

5:00pm - 7:00pm - Creps y Mezcal al NOLA presented by Del Maguey Mezcal

5:00pm - 8:00pm - Lovely Day For A Guinness & Oysters Extravaganza

6:00pm - 9:00pm - From Canada, With Love: A Spirited Dinner Presented by Crown Royal

6:00pm - 9:00pm - Elevate & Celebrate featuring HighProofPreacher

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - Spirited Dining presented by Bonnete

6:00pm - 9:00pm - Spirited Dining presented by Tequila Fortaleza

6:00pm - 9:00pm - Spirited Dining Presented by Diageo Single Malts

7:00pm - 10:00pm - It's Tune-Up Time at Fives!

7:00pm - 10:00pm - Single Estate Rum Dinner with Mount Gay Rum

9:00pm - 11:00pm - Guest Shift presented by Brugal 1888

9:00pm - 11:59pm - La Gran Familia BACARDI Presents: 4 The Culture

9:30pm - 11:59pm - Night Event presented by Monkey Shoulder

11:00pm - 11:59pm - Remy Martin 300 Year Anniversary

Thursday, July 25

12:00am - 1:30am - Night Event presented by Monkey Shoulder

12:00am - 2:00am - Toast to Rocky presented by Planteray Stiggins' Fancy Pineapple Rum

12:00am - 2:00am - Last Call Happy Hour presented by Sazerac

12:00am - 2:00am - Last Call Happy Hour presented by Black Lagoon Pop-Up

12:00am - 2:00am - Last Call presented by Lalo Spirits

12:00am - 2:00am - Remy Martin 300 Year Anniversary

9:00am - 5:30pm - Attendee Registration

9:00am - 5:00pm - Credentialed Registration

9:00am - 10:30am - No & Low Bar presented by Ritual Zero Proof

9:00am - 10:00am - Daily Group Run presented by Grey Goose

9:30am - 11:00am - Fountain Bar presented by Fever-Tree

10:00am - 11:15am - Branding Up for Yourself: Strengthening Community and Equity in Brand Relations Seminar presented by Freepour and La Gran Famila: Bacardi

10:00am - 11:00am - Joining the Dots: Neurodiversity and Addiction in Hospitality Seminar

10:00am - 1:00pm - Meet the Distillers

10:00am - 5:30pm - The Lyre's Living Room at the Beyond the Bar Lounge

10:00am - 12:30pm - TOTC 2024 Grant Recipient Showcase presented by Cointreau

10:00am - 12:00pm - Tasting Room Bar by Hanson of Sonoma Organic Vodka

10:00am - 5:00pm - Bookstore & Bitters Market

10:00am - 12:00pm - Carrollton Tasting Room presented by The Tasting Alliance

10:00am - 11:00am - Social Stupidity: How to Strengthen our Social Bonds Seminar Presented by Seedlip

10:00am - 12:00pm - Algiers Tasting Room presented by El Tequileño & La Fortaleza Tequila

10:00am - 5:00pm - Barfly Boutique

10:30am - 12:00pm - Mozart Chocolate Liqueur's Spiked Coffee Counter

10:30am - 12:30pm - "Rye Whisky Redefined" presented by Stauning Whisky

11:00am - 12:15pm - Zero to Hero: Effective Strategies for Curating Non-Alcoholic Menus in Today's Bar Scene Seminar presented by Topo Chico

11:00am - 1:00pm - "Irish Whiskey: The Rise, Fall, Resurrection and now Revolution" - Simon Difford

11:00am - 12:15pm - Raising the Bar: Innovative Design for Sustainable Profitability Seminar

11:00am - 3:00pm - Product Demo Table presented by Smart Tab

11:30am - 12:30pm - Advanced Techniques for Sustainable Bars & Restaurants?

12:00pm - 1:30pm - Thursday Cocktail Tour: Absinthe Tour

12:00pm - 1:30pm - The Coven presented by Namari

12:00pm - 3:00pm - New Orleans Spirit Competition: Award Announcement & Grand Tasting

12:15pm - 1:15pm - Pisco 101: Varietals, Techniques & Terroir Seminar

12:15pm - 1:15pm - God Save the Gin Seminar

12:30pm - 1:45pm - Flavors of Immigration Seminar presented by Tequila Cazadores, Tequila Patron, and Freepour

12:30pm - 2:00pm - Fountain Bar presented by Cutwater

1:30pm - 3:00pm - Grab & Geaux presented by Ritual Zero Proof

1:30pm - 3:00pm - How to Train your Palate for Mouthfeel Seminar Presented by Campari Academy

1:45pm - 3:00pm - Intentional Experience Design: Perspectives and Tools for Inclusive Hospitality to Welcome More People Seminar

2:00pm - 3:30pm - Thursday Cocktail Tour: Bourbon Street and How It Got That Way

2:00pm - 4:00pm - Vermouth Voyage: A Journey Through Sherry-Inspired Flavors

2:00pm - 5:00pm - Meet the Distillers

2:30pm - 3:30pm - Aquavit 101 Seminar

2:30pm - 4:30pm - "Unearth the Rye Truth" - Tracie Franklin

2:30pm - 4:30pm - Tequila Aged in Coffee Barrels? Experience and Taste Quintaliza Tequila

2:30pm - 3:30pm - Embracing Home Cocktails Through Bartenders & Brands Seminar

2:30pm - 3:30pm - World Class Alumni Networking Mixer- Career Conversations?

3:00pm - 4:00pm - The Pursuit of Awards presented by Patron Tequila and Freepour Seminar

3:00pm - 4:30pm - No & Low Bar presented by Aplos World

3:00pm - 5:00pm - Guest Shift presented by Discover Puerto Rico

3:00pm - 5:00pm - Champagne Toast to Surf Club Miami at the Four Seasons New Orleans

3:30pm - 5:00pm - Fountain Bar presented by New Riff Distilling

3:30pm - 5:00pm - World Class Cocktail Battles

4:00pm - 6:00pm - Happy Hour with The World’s 50 Best Bars #7 Bar Licorería Limantour presented by Hyatt Centric

4:00pm - 5:30pm - Grab + Geaux: Agave is trying something new....VODKA! Introducing Weber Ranch 1902

4:00pm - 6:00pm - Collectif 1806 x Hansen’s Sno Bliz

4:00pm - 6:00pm - Happy Hour presented by DonQ

4:00pm - 6:00pm - Four Seasons and The Lost Explorer: A Global Cocktail Affair - Asia

4:30pm - 6:30pm - Happy Hour presented by Juliette Peche de Vigne

4:30pm - 6:30pm - St. George Happy Hour at Hotel Monteleone

4:30pm - 6:30pm - Happy Hour presented by Sweet Gwendoline French Gin

6:00pm - 9:00pm - Spirited Dining presented by Hotaling & Co

6:00pm - 9:00pm - The Francophile Cocktail Dinner Experience: An Official Tales Spirited Dinner

6:00pm - 10:00pm - 18th Annual Spirited Awards Red Carpet & Ceremony

6:00pm - 9:00pm - Spirited Dining presented by Diageo

6:30pm - 9:00pm - A Spirited Dinner with Mozart Chocolate Liqueur

9:00pm - 11:00pm - Guest Shift presented by Midnight Rambler

9:30pm - 11:30pm - Cocktail Hour with Brenne French Single Malt Whiskey & Bluecoat Gin

11:00pm - 11:59pm - HOUSE of FIRE presented by Casa Lumbre Spirits

Friday, July 26

12:00am - 2:00am - HOUSE of FIRE presented by Casa Lumbre Spirits

12:00am - 2:00am - Last Call presented by Sazerac

12:00am - 2:00am - The Witching Hour

12:00am - 2:00am - Anti-Cocktail Party Presented by Saint Benevolence, Spiribam, and Worthy Park

9:00am - 10:00am - Daily Group Run presented by Grey Goose

12:00pm - 5:00pm - 13th Annual Pig & Punch

4:00pm - 6:00pm - Happy Hour with Tropical Standard: Cocktail Techniques & Reinvented Recipes

4:00pm - 6:00pm - Happy Hour presented by Topo Chico

4:30pm - 6:30pm - Happy Hour presented by Laird's Apple Brandy - Laissez Les Bon Temps Rouler with Laird’s Apple Brandy

4:30pm - 6:30pm - Happy Hour presented by Tequila Fortaleza

4:30pm - 6:30pm - Happy Hour presented by Disco Liquids

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Date: July 21-26, 2024

Location: Various Locations in New Orleans, LA

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