With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Schedule:

Sunday July 23, 2023

8:00am–1:00pm: Tales Day of Service presented by Brown Forman
1:00pm–5:00pm: Credentialed Registration
1:00pm–5:00pm: Attendee Registration
3:00pm–7:00pm: Speed Rack USA National Finals
10:00pm–11:59pm: The 10th Annual Ode To The Bowl

Monday July 24, 2023

12:00am–1:00am: The 10th Annual Ode To The Bowl
8:00am–9:00am: Daily Group Run
9:00am–10:00am: Demeter Advisory Group: Daily Fitness Activity
9:00am–5:30pm: Credentialed Registration
9:00am–5:30pm: Attendee Registration
10:00am–6:00pm: World of 375 Park Ave. at The Sazerac House
10:00am–12:00pm: Filthy Love at The Alibi
10:00am–6:00pm: The Martell Vibe Check
10:00am–5:00pm: New Orleans Spirits Competition Finals
10:00am–6:00pm: Beyond the Bar Lounge by Boisson
10:00am–6:00pm: La Gran Familia Café
10:00am–4:00pm: Truman Vodka: All Day Event
10:00am–5:00pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
10:00am–5:00pm: Mover & Shaker Pop-Up Shop
10:30am–5:30pm: Lyre's: Week-long Residency
10:30am–10:45am: Toast to Tales
11:00am–11:45am: Keynote Address
11:30am–12:30pm: DBA Live! Assembling the Dream Team
11:45am–1:15pm: Cut Above Spirits: No & Low Pop Up
11:45am–12:45pm: Setting the Room: Your Guide to Building the Beverage Event presented by St~Germain
12:00pm–2:00pm: Corner Bar with Redbreast Irish Whiskey
12:00pm–2:00pm: Taste of Cascade Hollow presented by George Dickel
12:00pm–1:30pm: Branca USA: Grab + Geaux
12:00pm–1:15pm: "Do you even like whisky?" The Barriers Holding Women Back in the Industry presented by Glenfiddich
12:00pm–4:00pm: Singapore x Tales Residency
12:00pm–6:00pm: Sip & Strike with Angel's Envy
12:15pm–5:45pm: MAIS YEAH!
12:15pm–2:15pm: Sip and Savor 300 Years of Rum History in a Glass
12:15pm–1:30pm: The Pickler's Prescription: Exploring the Gibson through the Heritage of India
12:15pm–1:30pm: Shut out the Noise: this is How Sustainable Spirits are Made presented by Bombay Sapphire Premier Cru
12:30pm–3:30pm: Club Lillet
1:00pm–2:15pm: Celebrating Our Legacy: Inspiration and Representation presented by Uncle Nearest Premium Whiskey
1:30pm–2:45pm: Empowering Hospitality Businesses to Resist Gentrification & Invest in Their Neighborhoods
1:30pm–2:45pm: Stand & Deliver: Public Speaking 101 Distilled to the Basics
1:30pm–2:30pm: Seminar: Retro Revival & Cocktails Through the Eras
2:00pm–5:00pm: Balcones: Small Day Event
2:15pm–3:30pm: Not All Heroes Wear Capes—Navigating the Challenges of Parenthood in Hospitality presented by Grey Goose
2:30pm–3:45pm: Environmental Benchmarking: You Can’t Manage What You Haven’t Measured
2:30pm–4:00pm: Functional Flair Meets Classic Cocktails
2:45pm–4:15pm: Seedlip: No & Low Pop-Up
2:45pm–4:45pm: Infinium Spirits: Algiers Tasting Room
2:45pm–4:30pm: New Orleans Cocktail Tour: Brandy/Bourbon/Bitters/Ice
3:00pm–4:30pm: High Point of the Day the Lo-Fi Way!
3:00pm–6:00pm: Mr. Black: Small Day Event
3:00pm–5:00pm: Les Voyage Extraordinaires : A Jules Verne in Nola Cocktail Popup
3:15pm–4:45pm: Africa is Now! presented by D'USSÉ
3:15pm–4:15pm: Breath, Stretch, Shake: Let It Go!
3:30pm–5:30pm: The Adventurous Palate with Cocchi and Haus Alpenz
3:30pm–5:30pm: Corner Bar with Italicus Rosolio di Bergamotto
3:30pm–5:00pm: World Class: Cocktail Battles
3:45pm–5:45pm: From Demerara Distillers, meet the lightly aged rums mixing it up: Diamond Reserve
3:45pm–5:15pm: Exclusive Tasting: The Future of Whiskey
4:00pm–6:00pm: Laird & Company: Happy Hour
4:00pm–6:00pm: Absinthia Spirits: Happy Hour
4:00pm–6:00pm: Focus on Health: Happy Hour
4:00pm–6:00pm: DonQ: Happy Hour
4:00pm–6:00pm: Session Cocktails: Happy Hour
4:00pm–6:00pm: Licoreria Limantour at Hyatt Centric French Quarter: Happy Hour
4:00pm–6:00pm: Maison Ferrand USA: Happy Hour
4:30pm–5:45pm: Ageism X Culture of Change
4:30pm–6:00pm: Ben's Friends Meeting
5:00pm–8:00pm: House of Rabbit by Rabbit Hole Whiskey
5:00pm–7:00pm: HINE Cognac & Phraya Rum: Guest Shift
5:30pm–7:30pm: Filthy x TOTC: LOVE IS IN THE DETAILS - Cocktail Party
6:00pm–10:00pm: Jack Daniel’s Presents: A Journey Through Sound
6:00pm–8:00pm: The Botanist Martini Experience
6:00pm–9:00pm: Samson & Surrey: Spirited Dining
7:00pm–9:00pm: Beam Suntory: Spirited Dining
7:00pm–11:00pm: Jameson x BarLab Present: "Where Y'at?!" - The Tales Opening Night Party
7:00pm–9:00pm: Sidewalk Side Spirits: Spirited Dinner
7:00pm–9:00pm: Hotaling & Co: Guest Shift
9:00pm–11:59pm: MIXOLOGIA DE MEXICO presented by Academia Patrón
11:00pm-11:59pm: Cazadores Presents: Superbueno Fiesta
11:00pm–11:59pm: Behind the Shot Live Presents Tales of the Cocktail 2023 at Republic NOLA

Tuesday July 25, 2023

12:00am–2:00am: Behind the Shot Live Presents Tales of the Cocktail 2023 at Republic NOLA
12:00am–1:00am: Cazadores Presents: Superbueno Fiesta
9:00am-5:30pm: Credentialed Registration
9:00am–5:30pm: Attendee Registration
9:00am–10:00am: Frenchie's Fitness in the French Quarter
9:00am–10:30am: WhistlePig Whiskey & Waffles Brunch Bar
9:30am–11:00am: Uncle Nearest Grab & Geaux Grown Folk Mimosa
10:00am–6:00pm: Beyond the Bar Lounge by Boisson
10:00am–11:00am: Sazerac Co.: Brand Hosted Fitness Activity
10:00am–6:00pm: Sazerac: Past, Present, Perfect at the Sazerac House
10:00am–6:00pm: House of Walker
10:00am–6:00pm: Deutsch Family Wine and Spirits: All Day Event
10:00am–6:00pm: La Gran Familia Café
10:00am–6:00pm: The Blend Kissaten - 11 am to 3 pm
10:00am–11:15am: Give Them Their Flowers: Black and Brown Success Stories & Opportunities Beyond The Multicultural Brand Ambassador Role presented by Ciroc and Deleon tequila
10:00am–12:00pm: Filthy Love at The Alibi
10:00am–11:15am: Let's Stop Not Talking About It: How to Discuss Alcohol, Drugs, and Mental Health with Your Friends and Colleagues
10:00am–11:15am: Finding Your Balance: Work-Life Balance for People Who Love to Work
10:00am–12:00pm: Tasting Alliance: Tasting Room
10:00am–5:00pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
10:00am–5:00pm: Mover & Shaker Pop-Up Shop
10:15am–11:30am: Up Your Probability of Profit: Tapping Consumer Insights to Operate Smarter not Harder presented by La Gran Familia: Bacardí
10:15am–11:30am: Down to Business: How to make No & Low Fly High presented by Martini & Rossi
10:30am–12:00pm: Ritual Zero Proof: No & Low Pop-Up
10:30am–5:30pm: Lyre's: Week-long Residency
10:30am–12:30pm: Cristalino Colección de Mexico Presents: The World of Cristalino and the Newest Expressions in Aged Tequila
10:30am–5:00pm: MAIS YEAH!
10:30am–12:30pm: MIB Talks: Conversations in Creativity
11:00am–2:00pm: E&J Gallo Winery: Small Day Event
11:00am–1:00pm: EVERGREEN with St~Germain x Little Red Door
11:00am–12:30pm: Transcendant Hospitality
11:00am–4:00pm: All Kinds: The Algorithm – a pop-up bar that transports visitors to The Singularity
11:30am–12:30pm: DBA Live! COCKTAIL QUEENS: SIPPING AND SHARING WITH WOMEN AT THE TOP OF THE INDUSTRY
11:30am–1:00pm: Chef Rubber: Product Demo Table
12:00pm–3:00pm: Moët Hennessy Presents La Maison
12:00pm-1:00pm: The Past, Present & the Future of Coffee Cocktails presented by Mr. Black Cold Brew Coffee Liqueur
12:00pm–4:00pm: Singapore x Tales Residency
12:00pm–2:00pm: Corner Bar with Samson & Surrey
12:00pm–5:00pm: The Great American Roadtrip presented by Pernod Ricard's American Whiskies
12:15pm–1:30pm: This is what Indigenous Representation Looks Like
12:15pm–1:45pm: Shaping Sounds – A How-To Guide for Acoustically Accessible Bar Spaces
12:30pm–3:30pm: Club Lillet
12:30pm–1:45pm: Turn Your Pipe Dream into Reality: A Guide in High Level Career Development presented by La Gran Familia: Bacardí
12:30pm–1:45pm: The Daiquiri Effect: How Perfecting One Cocktail Will Make You a Better Bartender
12:30pm–2:00pm: Hot Dog & Hot Pig Summer Whiskey Bar; by WhistlePig Whiskey & Limavady Irish Whiskey
12:45pm–2:30pm: New Orleans Cocktail Tour: Hunting Down the Sazerac
12:45pm–1:45pm: Your First #Sweatcheck: How to Grow Your (Accountability) Community
1:00pm–3:00pm: The Royal Bobcat: Guest Shift
1:00pm–4:00pm: Teeling Irish Whiskey Phoenix Parlor
1:00pm–4:00pm: Altamura Distilleries' Three Martini Lunch at the Historic Galatoire's Restaurant
1:30pm–3:30pm: Tasting Room Bar presented by Ritual Zero Proof
1:30pm–3:00pm: Cut Above Spirits: No & Low Pop Up
1:30pm–3:00pm: Elijah Craig Old Fashioned Week - Media Preview
1:30pm–2:30pm: Seminar: Pursuit of Pairfection
1:45pm–2:45pm: P&L 101: the Financial Realities of Restaurant Businesses and How Teams Win
2:00pm–5:00pm: Campari: Small Day Event
2:00pm–4:00pm: Blair Woodall, SVP & General Manager Templeton Distillery
2:00pm–3:15pm: A Long Talk
2:00pm–4:00pm: Uncle Nearest Meet The Makers
2:45pm–4:15pm: Legacy Knowledge: How to Share & Train
2:45pm–4:00pm: Agave Geeks Unite: Back By Popular Demand! presented by Tequila Ocho
3:00pm–6:00pm: Chinola x Proximo Friends
3:00pm–5:00pm: Crown Royal: Brand Education + Tasting Room Combo
3:00pm–4:30pm: Life in the Draft Lane presented by La Gran Familia: Bacardí
3:00pm–5:00pm: Olé & Obrigado: Grab & Geaux
3:30pm–5:30pm: Bulleit Frontier Whiskey: Carrollton Tasting Room
3:30pm–5:30pm: Blackened is Whiskey Remastered presented by Blackened Whiskey Remastered
3:30pm–5:30pm: Corner Bar with SAVOIA Americano Rosso
3:30pm–5:00pm: Exclusive Tasting: A Rare Flight to Cognac
3:30pm–5:00pm: World Class: Cocktail Battles
4:00pm–6:00pm: Mijenta Tequila Limantour Happy Hour
4:00pm–6:00pm: Remy-Cointreau "Snowed In" Happy Hour at The Will & The Way
4:00pm–6:00pm: The Best of Two Worlds - Bringing Ireland + America Together
4:00pm–6:00pm: Frederick Wildman Happy Hour: TBD
4:00pm-6:00pm: Beautiful Booze: Happy Hour
4:30pm–5:45pm: Crafting Cocktails, Safety, and Respect: How to Reimagine the Hospitality Industry Through Bystander Intervention
5:00pm–7:00pm: Makeready Experience Co. : Guest Shift
5:00pm–8:00pm: Gruppo Montenegro: Small Night Activation
5:00pm–7:00pm: Aberfeldy Presents: Golden Bingo Rave
6:00pm–9:00pm: Ghost Tequila: Small Night Activation
6:00pm–9:00pm: E11EVEN Vodka: Spirited Dinner
7:00pm–9:00pm: DonQ: Guest Shift
7:00pm–9:00pm: D'USSÉ Presents: Africa is Now
7:00pm–9:00pm: Rooster Rojo Tequila: Spirited Dining
7:00pm–9:00pm: Sweet Gwendoline French Gin: Salon of Delights Happy Hour
7:00pm–9:00pm: Hotaling & Co: Spirited Dining
7:00pm–9:00pm: A Dinner with George Dickel
9:00pm–11:59pm: William Grant & Sons: Night Event
9:00pm–11:00pm: Brand EducationCocktailsCultureSpirited Drinking
10:00pm–11:59pm: Midnight in Tokyo with Jim Meehan- 10:00pm - 1:00am
11:00pm–11:59pm: Proper Night Off

Wednesday July 26, 2023

12:00am–1:00am: Midnight in Tokyo Continued
12:00am–2:00am: Proper Night Off
12:00am–1:00am: William Grant & Sons: Night Event
1:00am–3:00am: Sazerac Co.: Last Call Happy Hour
1:00am–3:00am: Samson & Surrey: Last Call
1:00am–3:00am: Pa'lante Rum Co. Last Call
8:00am–9:00am: Topo Chico's Daily Group Run
9:00am–10:00am: Frenchie's Fitness in the French Quarter
9:00am–5:30 pm: Credentialed Registration9:00 am – 5:30 pmAttendee Registration
9:00am–10:30 am: Angel's Envy: Morning Coffee Bar
10:00am–12:00 pm: Filthy Love at The Alibi
10:00am–6:00 pm: Mark Anthony Brands: All Day Event
10:00am–6:00 pm: La Gran Familia Café
10:00am–6:00pm: William Grant & Sons: All Day Event
10:00am–6:00pm: Deutsch Family Wine and Spirits: All Day Event
10:00am–6:00pm: The Margarita & Cointreau: Celebrating 75 Years
10:00am–12:00pm: Samson & Surrey: Carrollton Tasting Room
10:00am–6:00pm: The Blend Kissaten
10:00am–11:15am: How to Get Featured in Top National Media (Rolling Stone, ABC's Good Morning America, Town & Country and More)
10:00am–11:15am: Food Sovereignty: Why is it Important to You?
10:00am–11:15am: What we learned from building The World's Most Rubbish Bar presented by Discarded Spirits Co.
10:00am–6:00pm: Beyond the Bar Lounge by Boisson
10:00am–1:00pm: Wilderton Non-Alcoholic Botanical Spirits: Small Day Event
10:00am–1:00pm: WhistlePig Whiskey 'Hair Of The Pig' Breakfast
10:00am–5:00pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
10:00am–5:00 pm: Mover & Shaker Pop-Up Shop
10:15am–11:30am: The Truer Vision: Diversity As The Pathway to Profitability
10:15am–11:30am: Creating Access to Equity within the Beverage Industry presented by Pronghorn
10:30am–5:30pm: Lyre's: Week-long Residency
10:30am–12:30pm: Citrus Elevated with Les vergers Boiron
10:30am–12:00pm: Ritual Zero Proof: No & Low Pop-Up
10:30am–12:30pm: Tequila Additive Lab presented by Mijenta Tequila
10:30am–12:30pm: Meet the Sustainable Cocktail Challenge
11:00am–5:00pm: BUSK IT: Mixologist Extraordinaire, Saeed “Hawk” House for The Busker
11:00am–2:00pm: E&J Gallo Winery: Small Day Event
11:00am–12:30pm: Enough with the Oleo - Principles, Practices, and Purpose for Environmentally Responsible Bars
11:00am–5:00pm: Espresso Martini Bar
11:00am–4:00pm: All Kinds: The Algorithm – a pop-up bar that transports visitors to The Singularity
11:30am–1:00pm: Tock: Product Demo Table
11:30am–12:30pm: DBA Live! Unique Bar Experiences
12:00pm–2:00pm: Corner Bar with Laird & Company
12:00pm–3:00pm: Moët Hennessy Presents La Maison
12:00pm–1:00pm: Designing A Sense Of Belonging: How Environmental Design Influences Wellbeing
12:00pm–4:00pm: Singapore x Tales Residency
12:15pm–1:45pm: A Mob of Mentors: Global "PechaKucha" Showcase presented by Patron Tequila
12:15pm–1:45pm: Distilleries and Dreams
12:30pm–2:00pm: Grab & Geaux: Mattei Cap Corse presented by Haus Alpenz
12:30pm–3:30pm: Bourbon & Boards: A Flavor-Building Workshop with Rabbit Hole Whiskey
12:30pm–1:45pm: New World Whisky: The Category you Can't Afford to Ignore
12:30pm–2:00pm: So You Think You Can Taste?
12:45pm–2:30pm: New Orleans Cocktail Tour: Absinthe Tour
1:00pm–3:00pm: Atwater Cocktail Club: Guest Shift
1:30pm–3:30pm: Blast from the Past presented by The Perfect Purée of Napa Valley
1:30pm–3:00pm: Captain Morgan x Media Lounge Happy Hour
1:30pm–3:00pm: Ghia: No & Low Pop-Up
1:30pm–2:30pm: Seminar: Develop Your Cocktail Color Palette
2:00pm–5:00pm: Seedlip Spritz and Splash
2:00pm–5:00pm: American Whiskey in NOLA at The Sazerac House
2:00pm–4:00pm: Altamura Distilleries: Brand Education
2:00pm–5:00pm: Bulleit Frontier Whiskey Happy Hour @ The Drinkery
2:00pm–5:00pm: Campari: Dia de Fiesta
2:00pm–3:00pm: Remembrance Of Drinks Past: Your Senses, Memory, and The Proust Effect
2:00pm–3:15pm: Bar Brain: Understanding Anxiety, Adrenaline, and Alcohol
2:00pm–4:00pm: Uncle Nearest Team Bar Takeover
2:45pm–4:30pm: New Orleans Cocktail Tour: How the Drive-Thru Daiquiri Happened
2:45pm–4:15pm: Breaking Barriers, Boosting Profits: How Women in Leadership Drive Business Growth
2:45pm–4:00pm: Out of Many... One Rum: How Jamaica Rum is taking on the World presented by Appleton Estate
2:45pm–4:00pmSpirits of the Trees: Acerum, Arrack, and Ogogoro
3:00pm–6:00pm: Woodford Reserve & Branca USA Present: House of Manhattans
3:00pm–5:00pm: Indie Spirits That Rock @ Fountainbleau
3:00pm–5:00pm: Irish Whiskey: Deconstructed
3:00pm–4:15pm: A New Dawn: Freezing Techniques presented by Hendrick's Gin
3:00pm–5:00pm: Martini & Rossi's 160th Birthday Party
3:15pm–4:15pm: Un-Safety Bars: Self-defense Workshop
3:30pm-5:00pm: Ritual Zero Proof: Grab & Geaux
3:30pm–5:30pm: "Does It Even Matter?" A Mythbuster's Approach to Bar Rules
3:30pm–5:30pm: Maison Ferrand USA: Carrollton Tasting Room
3:30pm–5:30pm: Corner Bar with Engine Gin
3:30pm–5:00pm: World Class: Cocktail Battles
4:00pm–6:00pm: 21 Seeds Happy Hour at Lucy's
4:00pm–7:00pm: CUERVO TRADICIONAL TOTC HAPPY HOUR
4:00pm–6:00pm: Tales Happy Hour with Jonathan Pogash, Nick Jarrett, and Silkie Irish Whiskey
4:00pm–5:30pm: Exclusive Tasting: It's All Agave
4:00pm–6:00pm: Altamura Distilleries Happy Hour at Arnaud's French 75 Bar
4:00pm–6:00pm: Olé & Obrigado: Happy Hour
4:30pm–5:45pm: Bartending with a Body: An Ergonomic Resilience Lab
4:30pm–6:00pm: Ben's Friends Meeting
5:00pm–7:00pm: Hot Dogs and Hurricanes with Yacht Club
5:00pm–7:00pm: Tequila Komos: Happy Hour
5:00pm–9:00pm: Express to Osaka by House of Suntory
6:00pm–10:00pm: Campari x Spiegelworld Present: Daccapo
6:00pm–10:00pm: Mijenta Tequila Spirited Dinner
6:00pm–10:00pm: Sazerac Cocktail Spirited Dinner at The Sazerac House
6:00pm–10:00pm: Jura Whisky: Spirited Dinner
6:00pm–10:00pm: Mortlach Creations Dinner
7:00pm-9:00pm: DonQ: Guest Shift
7:00pm–10:00pm: Brugal 1888: Guest Shift
7:00pm– 9:00pm: Uncle Nearest: Guest Shift
7:30pm–10:30pm: Rare Character Whiskey: Spirited Dining
8:00pm–11:59pm: Born This Gay: Free Your Spirit Extravaganza Ball
9:00pm–11:00pm: Jones Assembly: Guest Shift
9:00pm–11:59pm: Monkey Shoulder: Night Event
10:00pm–11:59pm: Midnight in Tokyo with Masa Urishido
11:00pm–11:59pm: Agave A-Go-Go

Thursday July 27, 2023

12:00am–1:00am: Midnight in Tokyo Continued
12:00am–2:00am: Agave A-Go-Go
12:00am–1:00am: Monkey Shoulder: Night Even
8:00am–9:00am: Daily Group Run
9:00am–10:30am: Fever-Tree Bloody Mary Bar
9:00am–10:00am: Frenchie's Fitness in the French Quarter
9:00am–5:30pm: Credentialed Registration
9:00am–5:30pm: Attendee Registratio
10:00am–6:00pm: William Grant & Sons: All Day Event
10:00am–5:30pm: Global Spirits Funhouse @ Fountainbleau
10:00am–6:00pm: G7 Entertainment Marketing: All Day Event
10:00am–6:00pm: Teremana Tequila: All Day Even
10:00am–1:00pm: Bartender Sailing School with Mount Gay Rum
10:00am–6:00pm: The Blend Kissaten 11am - 3pm
10:00am–12:00pm: Libbey Maker's Cocktail Contest Experience
10:00am–12:00pm: Filthy Love at The Alibi
10:00am–6:00pm: An Afternoon with Aviation American Gin
10:00am–11:15am: Are Your Values Aligned? Organizational Development, Career Pathways, & Personal Growth
10:00am–11:15am: Sales of the Cocktail: How 'Premiumisation' is Driving a Cocktail Boom presented by Patron Tequila
10:00am–11:00am: Scented Cocktails: The Science of Pairing Cocktails and Perfume
10:00am-12:30pm: TOTC 2023 Grant Finalist Showcase presented by Cointreau
10:00am–5:00pm: Beyond the Bar Lounge by Boisson10:00 am – 12:00 pmTanduay Rum: Tasting Room
10:00am-5:00pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
10:00am-5:00pm: Mover & Shaker Pop-Up Shop
10:15am-11:30am: Creating a New Product: From Boosting Creativity to Market Reality presented by Maison Ferrard
10:30am-5:30pm: Lyre's Residency
10:30am–12:00pm: Ritual Zero Proof: No & Low Pop-Up
10:30am–12:30pm: Samson & Surrey: Brand Education
10:30am–12:30pm: USBG Liquid Legacy - The Profound Journey of America’s Post Prohibition Bartenders’ Guild
11:00am–2:00pm: Diageo: Small Day Event
11:00am–5:00pm: BUSK IT: Award-winning Mixologist, Jillian Vose for The Busker
11:00am–5:00pm: The Disaronno Velvet Pool Party with Daniele Dalla Pola
11:45am–1:15pm: Exclusive Tasting: Think You Know World Vermouth? presented by Branca USA & Preiss Imports
12:00pm–2:00pm: O.H. Ingram: Corner Bar
12:00pm–3:00pm: Moët Hennessy Presents La Maison
12:00pm–4:00pm: Singapore x Tales Residency
12:15pm–1:30pm: Thirst Trap: Mindful Drinking in the Sober-Curious Movement presented by Franklin & Sons & Lyre's Non-Alcoholic
12:15pm–1:30pm: Flavors of Immigration: Stories that Need to be Heard presented by Patron Tequila & Tequila Cazadores
12:15pm–12:45pm: Second Line by Uncle Nearest
12:30pm–3:30pm: Milagro Tequila: Small Day Event
12:30pm–1:45pm: Why Farmers and Distillers Should Be Friends presented by Beam Suntory, Clear Creek Distillery and Hood River Distillers, Lisa Roper Wicker and Oxbow Rum
12:45pm–2:30pm: New Orleans Cocktail Tour: Hunting Down the Sazerac
1:00pm–2:00pm: Letters to a Young Bartender
1:00pm–3:00pm: Uncle Nearest x Turning Tables Bar Takeover
1:00pm-3:00pm: Tales of the Cocktail Foundation's Beverage Talent Expo powered by Astute Sourcing
1:00pm–2:00pm: Harm Reduction Training by Odyssey House Louisiana
1:30pm – 3:00 pm Spiritless: No & Low Bar
1:30pm – 2:30 pmSeminar: Eco-Friendly Cocktails & Sustainability
1:30pm – 3:30 pmLibbey Maker's Cocktail Contest Experience
2:00pm – 5:00 pmAgave Lounge at The Sazerac House
2:00pm – 5:00 pmCampari: The Bourbon Sessions
2:00pm – 3:15 pmBlending Tradition with Modern Times: Gourd Ageing and other Cocktail Ageing Techniques
2:00pm–4:00pm: Holladay Distillery: Brand Education
2:00pm–5:30pm: Global Spirits Funhouse @ Fountainbleau
2:30pm–3:45pm: An Improbable Hero: How the Irish Coffee Saved Irish Whiskey presented by Silkie Irish Whiskey
2:45pm–4:15pm: Behind Bars Abroad
2:45pm–4:30pm: New Orleans Cocktail Tour: Brandy/Bourbon/Bitters/Ice
2:45pm–4:00pm: Koji Fermented Spirits 101
3:00pm–5:00pm: Mast-Jagermeister US Brand Education & Tasting Room Combo
3:00pm–6:00pm: Diageo: Small Day Event
3:00pm–5:00pm: Bombay Sapphire Premier Cru: Martini Social
3:30pm–5:30pm: Corner Bar with Engine Gin
3:30pm–5:00pm: Sagamore Spirit: Grab & Geaux
3:30pm–5:30pm: Paradise Spirits: Algiers Tasting Room
3:30pm–5:00pm: World Class: Cocktail Battles
3:30pm–5:30pm: Angostura Carribbean Rum: Tasting Room
4:00pm–6:00pm: Deutsch Family Wine and Spirits: Happy Hour
4:00pm–6:00pm: Ketel One Cocktail Hour
4:00pm–6:00pm: Tropical Standard: Cocktail Techniques & Reinvented Recipes: Happy Hour
4:00pm–6:00pm: Licoreria Limantour at Hyatt Centric French Quarter: Happy Hour
5:00pm–7:00pm: Midnight Rambler: Guest Shift
5:00pm–7:00pm: Tequila Komos: Happy Hour
6:00pm–10:00pm: Diageo Single Malts, Lagavulin: Spirited Dinner
6:00pm–10:00pm: 17th Annual Spirited Awards Red Carpet & Ceremony
6:00pm–10:00pm: Filipino x Flamenco Mash-Up Dinner: The Cocktail Guru, Milkfish, and Gonzalez Byass
7:00pm–9:00pm: Forbidden Spirits: Spirited Dinner
9:00pm–11:59pm: Diageo Portfolio Party
9:00pm: CocktailsSpirited DrinkingSpirits & Cocktail Trends
10:00pm–11:59pm: Tales from The Beasts Grasp
10:00pm–11:59pm: Midnight in Tokyo with Shingo Gokan
11:00pm–11:59pm: Casa Lumbre Spirits presents: HOUSE OF FIRE

Friday July 28, 2023

12:00am–1:00am: Midnight in Tokyo Cont.
12:00am–2:00am: Tales from The Beasts Grasp
12:00am–2:00am: Casa Lumbre Spirits presents: HOUSE OF FIRE
12:00am–1:00am: Diageo Portfolio Party
1:00am–3:00am: Sazerac Co.: Last Call Happy Hour
1:00am–3:00am: Herzog Cocktail School: Last Call Happy Hour
10:00am–6:00pm: Attendee Registration
10:00am–6:00pm: Old Forester Presents: Shift Drink, Vol. II
10:00am–6:00pm: Credentialed Registration
10:00am–5:00pm: Bookstore and Bitters Market / Shots of Inspiration Author Signings and Bitters Tastings
11:00am–2:00pm: Sail Around the World: Global Whiskey Tour at The Sazerac House
11:00am–1:00pm: Tales Catalyst Luncheon
12:00pm–5:00pm: 12th Annual Pig & Punch presented by The Bon Vivants in Partnership with Tales of the Cocktail Foundation
12:30pm–3:30pm: Sorel Liqueur Presents: The Inaugural All Black Err'Thang Tasting
12:45pm–2:30pm: New Orleans Cocktail Tour: Absinthe Tour
2:00pm–5:00pm: Diageo: Small Day Event
2:00pm–6:00pm: Meet the Distillers
2:45pm–4:30pm: New Orleans Cocktail Tour: The Big Gay Bar Tour
11:00pm–11:59pm: Paradise Spirits: Small Night Activation

Date: Sunday July 23, 2023 -  Friday July 28, 2023

Location: various venue in New Orleans

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