On view beginning June 23, Norman Rockwell: The Business of Illustrating the American Dream explores how Rockwell navigated relationships with publishers, advertising clients, and other business entities to create work that shaped and reflected American culture and influenced notions of the American Dream. Based on extensive research in the Norman Rockwell Museum archives by guest curator Deborah Hoover, the exhibition shines new light on the interplay of artistry, advertising, consumerism, business relationships, and ambitious cultural and democratic agendas that informed Rockwell’s work.

This exhibition features original paintings and drawings, as well as illuminating selections from Rockwell’s rarely exhibited business correspondence relating to his commissions.