Coffee Fest attracts the top-selling brands in the specialty coffee industry and beyond. Coffee Fest New York along-side the International Restaurant and Foodservice Show of New York is your chance to take advantage of two great shows all under one roof. Meet face-to-face with suppliers, educators, experts & the North East specialty coffee & restaurant community. Advance your business, learn something new, have a little fun in a safe & collaborative environment.

Schedule:
Sunday, March 3, 2024
10:00AM-5:00PM - Exhibit Floor Hours

7:30AM-5:00PM - Registration Hours

Education Hours:
8:00 AM
Brewing Success Together: A Guide to Business Partnership in the Coffee Industry
Room: 1A22
Using Automation to Innovate In Your Business
Room: 1A24
What It's Really Like to Open a Coffee Shop: Navigating the First Year
Room: 1A23

8:00 AM - 10:00 AM
Hands On Barista Training: Introduction to Free Pour Latte Art
Room: Latte Art Venue 2624

8:30 AM
Coffee Roasting 101
Room: Meet at Registration
Espresso Tech Basics: What to Fix Yourself and When to Call a Pro
Room: Meet at Registration

9:00 AM
Coffee By the Numbers
Room: 1A24
How to Develop + Promote Memorable Signature Drinks
Room: 1A22
Negotiating Leases for Coffee Shop Tenants
Room: 1A23

11:00 AM
The 3 Keys to Unlocking Your Employee Dream Team
Room: 1A02

10:00 AM
2024 Drink Trends
Room: 1A22
AI for Coffee Shops
Room: 1A24
Barista Playground: Latte Art Demonstrations
Room: Barista Playground 2542
Brewing Connections: Organizing a Coffee Community
Room: 1A23
 
10:00 AM - 12:30 PM
Featured Cuppings
Room: Cupping Corner 2460

10:15 AM - 10:45 AM
Live Roasting Demonstration
Room: Roasting Rig 2560

10:30 AM - 12:00 PM
Hands On Barista Training: Matcha, Tea, and Other Non-Coffee Beverages
Room: Latte Art Venue 2624

10:45 AM - 11:00 AM
Introduction to Business Building Essentials
Room: Business Building Essentials 2210

11:00 AM - 11:30 AM
Start Up Essentials
Room: Business Building Essentials 2210

11:00 AM - 1:00 PM
Barista Playground: Open LAWCO Practice Time
Room: Barista Playground 2542

11:15 AM - 12:00 PM
Specialty Coffee Success No Matter the Size of Your City
Room: Conversation Corner 2260

11:30 AM - 12:30 PM
Coffee Roasting for Coffee Shop Owners
Room: Roasting Rig 2560

11:30 AM
Cold Brew Program Development and Sensory Analysis
Room: 1A03
Get Out of the Shop: Building & Promoting Your Mobile Coffee Service
Room: 1A02

12:00 PM - 12:30 PM
Hiring for Dynamic Culture
Room: Business Building Essentials 2210

12:15 PM - 1:00 PM
Business 101: A Panel Discussion on Starting Out, Growth, and Achieving Success
Room: Conversation Corner 2260

1:00 PM - 1:30 PM
Equipment Essentials
Room: Business Building Essentials 2210

1:00 PM
Sensory Skill Building: Taste the Roast Profile
Room: Roasting Rig 2560
Tasting Competition: Open Registration
Room: Cupping Corner 2460

1:00 PM - 5:00 PM
Barista Playground: Skills Training Open Session
Room: Barista Playground 2542

1:15 PM - 2:00 PM
Going Green: Panel Discussion on Sustainability in the Coffee Industry
Room: Conversation Corner 2260

2:00 PM - 2:30 PM
Building an All-Star Training Program
Room: Business Building Essentials 2210

2:00 PM
Brewing up a Buzz: Unconventional Marketing Strategies
Room: 1A03
Local Roaster Showcase
Room: Cupping Corner 2460

2:00 PM - 4:00 PM
Starting Right: The Business Knowledge You Need to Succeed
Room: 1A02

2:15 PM - 3:00 PM
Food For Thought: Panel Discussion on Food Menu Development
Room: Conversation Corner 2260

2:45 PM - 3:15 PM
Live Roasting Demonstration
Room: Roasting Rig 2560

3:00 PM - 3:30 PM
Customer Service 101
Room: Business Building Essentials 2210

3:15 PM - 4:00 PM
SPANISH LANGUAGE PANEL DISCUSSION: Is Specialty Coffee for Everyone?
Room: Conversation Corner 2260

3:30 PM - 5:00 PM
Featured Cuppings
Room: Cupping Corner 2460

4:15 PM - 4:45 PM
Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)
Room: Conversation Corner 2260

Monday, March 4, 2024
10:00AM-5:00PM - Exhibit Floor Hours

7:30AM-5:00PM - Registration Hours

Education Hours:
8:00 AM
Crafting Culture : How to Hire, Retain, and Care for Employees
Room: 1A22
Customer Service Essentials: Six Tips to Building Your Base
Room: 1A23
Trends in the Business of Coffee: What Does the Data Say?
Room: 1A24

8:00 AM - 9:30 AM
Cupping 101: Practical Application
Room: Meet at Registration

8:00 AM - 11:00 AM
Hands On Barista Training: Foundations
Room: Latte Art Venue 2624

8:30 AM
Coffee Roasting 201
Room: Meet at Registration
Energy Drink Workshop: Power Up Your Profits
Room: Meet at Registration

9:00 AM
2024 Drink Trends
Room: 1A23
Roast & Thrive Together: Exploring the Fundamentals, Opportunities, and Trends in Coffee Co-Roasting
Room: 1A22
Starting A Mobile Coffee Business: Is It Right For You?
Room: 1A24

9:00 AM - 11:00 AM
Startup Cafe Equipment and Operations Consultation: Plan, Prepare and Execute at the Highest Level
Room: 1A02

10:00 AM
Barista Playground: Latte Art Demonstrations
Room: Barista Playground 2542
Digital Marketing Success for Your Coffee Shop/Cafe
Room: 1A24
Post Roast Resting Times, and the Sensory Impact
Room: 1A22
Pricing and Menu Strategies
Room: 1A23

10:00 AM - 12:30 PM
Featured Cuppings
Room: Cupping Corner 2460

10:15 AM - 10:45 AM
Live Roasting Demonstration
Room: Roasting Rig 2560

10:45 AM - 11:00 AM
Introduction to Business Building Essentials
Room: Business Building Essentials 2210

11:00 AM - 11:30 AM
Barista Basics
Room: Business Building Essentials 2210

11:00 AM - 11:45 AM
Barista Playground: Latte Art Demonstrations
Room: Barista Playground 2542

11:30 AM - 12:15 PM
Distinguishing Yourself in a Crowded Market
Room: Conversation Corner 2260

11:30 AM - 12:30 PM
Roastery Architecture: Designing Spaces that Scale
Room: Roasting Rig 2560

11:30 AM - 1:00 PM
Hands On Barista Training: Alternative Milk Steaming Science + Latte Art
Room: Latte Art Venue 2624

11:30 AM
Creative Branding and Marketing Workshop
Room: 1A02
Developing and Maintaining a Coffee Training Program
Room: 1A03

12:00 PM - 12:30 PM
Holistic Branding
Room: Business Building Essentials 2210

12:00 PM - 2:00 PM
Barista Playground: Open LAWCO Practice Time
Room: Barista Playground 2542

12:30 PM - 1:15 PM
Diversity in the Coffee Industry: Let's Talk About It.
Room: Conversation Corner 2260

1:00 PM - 1:30 PM
Successful Coffee Shop Management
Room: Business Building Essentials 2210

1:00 PM
Sensory Skill Building: Taste the Roast Profile
Room: Roasting Rig 2560
Tasting Competition: Open Registration
Room: Cupping Corner 2460

1:30 PM - 2:00 PM
Mid-Morning Menus and Beyond (Growth Opportunities to Maximize Profit)
Room: Conversation Corner 2260

2:00 PM - 2:30 PM
Consumer Beverage Trends
Room: Business Building Essentials 2210

2:00 PM - 3:00 PM
Coffee Rose: Cupping Tool Demonstration
Room: Cupping Corner 2460

2:00 PM - 3:30 PM
Phone-tography: Upgrade Your Marketing with Quality Efficient Photography
Room: 1A03

2:00 PM - 4:00 PM
Real Numbers in Your Cafe
Room: 1A02

2:00 PM - 5:00 PM
Barista Playground: Skills Training Open Session
Room: Barista Playground 2542

2:15 PM - 3:00 PM
Beyond the Cafe: Marketing Outside Your Four Walls Panel Discussion
Room: Conversation Corner 2260

2:45 PM - 3:15 PM
Live Roasting Demonstration
Room: Roasting Rig 2560

3:00 PM - 3:30 PM
Up Your Evening Coffee Game
Room: Business Building Essentials 2210

3:00 PM - 5:00 PM
Featured Cuppings
Room: Cupping Corner 2460

3:15 PM - 4:00 PM
Roasters Forum: A Panel Discussion hosted by Roast Magazine
Room: Conversation Corner 2260

4:15 PM - 5:00 PM
Attend Coffee Fest, Now What? 10 Best Practices to Keep Momentum Going
Room: Conversation Corner 2260

Tuesday, March 5, 2024
10:00AM-4:00PM - Exhibit Floor Hours

7:30AM-3:30PM - Registration Hours

Education Hours:
8:00 AM
Coffee By The Numbers
Room: 1A24
From Specialty Coffee to High Volume Retail - Navigating Opportunities and Challenges
Room: 1A23
Social Media for Coffeeshops
Room: 1A22

8:00 AM - 9:30 AM
Tasting The Flavor Wheel: Building Your Palate For Coffee
Room: Meet at Registration

8:00 AM - 10:00 AM
Creating and Curating Effective Systems in Your Shop
Room: 1A02

8:00 AM - 11:00 AM
Hands On Barista Training: Foundations
Room: Latte Art Venue 2624

8:30 AM
Roasting Sensory Cues
Room: Meet at Registration
Tea in the Coffee Shop
Room: Meet at Registration

9:00 AM
Cold Brew 101
Room: 1A22
Going Green with Your Business
Room: 1A23
Using Coffee as a Catalyst for Deepening Social Connections
Room: 1A24

10:00 AM
2024 Drink Trends
Room: 1A23
Barista Playground: Latte Art Demonstrations
Room: Barista Playground 2542
How to Connect with Today's Digital-First Customer
Room: 1A22
Starting or Adding a Roasting Program vs. Private Labeling Your Brand
Room: 1A24

10:00 AM - 11:30 AM
Labor Cost Management: Understanding and Optimizing Labor Costs
Room: 1A03

10:00 AM - 12:30 PM
Featured Cuppings
Room: Cupping Corner 2460

10:15 AM - 10:45 AM
Live Roasting Demonstration
Room: Roasting Rig 2560

10:15 AM - 11:00 AM
Building Community: Designing For Connection in Coffee
Room: Conversation Corner 2260

10:30 AM - 12:30 PM
Effective Leadership: Strategies, Systems and Striving for Perfection
Room: 1A02

10:45 AM - 11:00 AM
Introduction to Business Building Essentials
Room: Business Building Essentials 2210

11:00 AM - 11:30 AM
COGS + Inventory Management
Room: Business Building Essentials 2210

11:00 AM - 11:45 AM
Barista Playground: Latte Art Demonstrations
Room: Barista Playground 2542

11:00 AM - 12:30 PM
Coffee Roaster Engineering and Design
Room: Roasting Rig 2560

11:30 AM - 12:15 PM
Coffee Equipment Basics Every Café Owner Should Know
Room: Conversation Corner 2260

11:30 AM - 1:00 PM
Hands On Barista Training: Dialing in Espresso
Room: Latte Art Venue 2624

12:00 PM - 12:30 PM
Engaging Your Customers
Room: Business Building Essentials 2210

12:00 PM - 1:00 PM
The "R" Word: Preparing For and Responding To a Potential Economic Downturn
Room: 1A03

12:00 PM - 2:00 PM
Barista Playground: Open LAWCO Practice Time
Room: Barista Playground 2542

12:30 PM - 1:00 PM
Bar Design: Principles for Success
Room: Conversation Corner 2260

12:30 PM - 2:00 PM
Local Roaster Showcase
Room: Cupping Corner 2460

1:00 PM - 1:30 PM
Drive Thru Tips & Tricks
Room: Business Building Essentials 2210

1:00 PM
Scaling Up Your Business
Room: 1A02
Sensory Skill Building: Taste the Roast Profile
Room: Roasting Rig 2560

1:15 PM - 2:00 PM
Drink Trends: Building a Successful Seasonal Beverage Menu Panel Discussion
Room: Conversation Corner 2260

2:00 PM - 2:30 PM
Menu Development
Room: Business Building Essentials 2210

2:00 PM
Barista Playground: Skills Training Open Session
Room: Barista Playground 2542
Featured Cuppings
Room: Cupping Corner 2460

2:15 PM - 3:00 PM
Maximizing The Market: Expanding Coffee Shop Retail Revenue Panel Discussion
Room: Conversation Corner 2260

2:45 PM - 3:15 PM
Live Roasting Demonstration
Room: Roasting Rig 2560

Date: March 3-5, 2024

Location: Javits Center - 429 11th Ave, New York, NY 1001

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