Get ready to indulge in the freshest, warmest, and most mouthwatering doughnuts you’ve ever tasted because Sidecar Doughnuts is officially opening its doors in Pasadena!

Known for handcrafting gourmet doughnuts from scratch daily with the finest seasonal ingredients, Sidecar is bringing its signature flavors, expertly brewed coffee, and warm hospitality to Pasadena! To celebrate this exciting new chapter, Sidecar is hosting iHeart LA — A Give-Back Grand Opening Celebration on Friday, February 28th, from 3 PM – 6 PM. This special event is dedicated to doughnuts, coffee, and community, with opportunities to give back and support local fire relief efforts.

Community support is at the heart of everything Sidecar does, and iHeart LA is a chance to give back to those impacted by the recent LA fires. Guests can shop local vendors, participate in raffles, and enjoy sweet treats—all while helping raise funds for those in need.

Sidecar will also debut its limited-edition Strawberry Rose doughnut, with a portion of proceeds benefiting fire relief efforts. With Pasadena’s deep-rooted connection to the rose — most famously through the iconic Rose Parade — this special flavor serves as a tribute to the city’s strength, resilience, and unwavering community spirit.

Guests will also have the chance to shop from local vendors, participate in impactful raffle opportunities, and show support for those in need.

Here’s what you can look forward to:

·       Photo Opportunities: Sidecar’s doughnuts are known for being picture-perfect, so snap your best shot in front of their photo wall.

·       Local Vendors: Support local businesses impacted by the fires. With many vendors out of work, shopping small helps them recover while keeping Pasadena’s community thriving.

·       Caricature Drawings: Get a custom caricature, with all proceeds going toward fire relief.

·       Raffle: Enter for a chance to win incredible prizes from beloved Pasadena businesses—think dining experiences, self-care treatments, curated gift baskets, access to top local fitness studios and more! Best of all, 100% of raffle ticket sales will support fire relief efforts, making every entry a chance to give back while winning something amazing.

This grand opening is more than just a celebration, it’s an opportunity to come together, uplift our community, and make a real impact. Whether you’re a long-time Sidecar fan or trying their doughnuts for the first time, they can’t wait to welcome you. Mark your calendar, spread the word, and join us for a sweet start in Pasadena!