This presentation will explore the top five digital marketing trends shaping the industry in 2025. Generative AI is revolutionizing content creation, while privacy regulations are demanding new approaches to data collection and usage. Data co-ops offer opportunities for collaboration and access to valuable data, while the rise of voice search presents new challenges and opportunities for SEO. Finally, optimizing content for social media platforms is becoming increasingly important for improving search visibility. By understanding and adapting to these trends, marketers can stay ahead of the curve and drive success in the evolving digital landscape.

NOTE: This workshop is virtual and will be recorded.

Key Takeaways

1. Navigate the Evolving Digital Landscape: Stay informed about emerging trends like generative AI, privacy regulations, and data co-ops. Adapt your strategies to address these changes and capitalize on new opportunities.
2. Optimize for Voice Search and Social Media: Understand the importance of optimizing content for voice search and social media platforms. Develop strategies to improve visibility and reach your target audience.
3. Prioritize Data Privacy and Ethics: Adhere to data privacy regulations and implement best practices to protect user data. Consider ethical implications when using AI, especially open-source models like Gemini. Be mindful of the potential risks associated with data confidentiality and privacy breaches.

AGENDA

12:00 p.m. Welcome & Announcements

12:05 p.m. Presentation

12:45 p.m. Q&A

12:57 p.m. Wrap-up