K-pop, K-drama, K-cinema, K-fashion, and K-beauty

Step into the spectacular world of Korean dramas, music, film, TV, fashion, and beauty — from Netflix hits like “Squid Game” and the Academy Award-winning “Parasite” to chart-topping K-pop idols and influential designers — and discover how South Korea reinvented itself as a 21st-century pop culture phenomenon. Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world’s biggest, fastest-growing contemporary cultural wave from Asia.

Journey to Future Seoul: Essential K-pop Listening

Tune into the heart of Hallyu with our playlist of K-pop favorites, created in partnership with fans at SarangHello, the Bay Area’s original K-pop store.

Locations: Hambrecht Contemporary Gallery, Wilbur Foundation Gallery, Yang Yamazaki Pavilion